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Proceedings of the 17th International Conference on Manufacturing Systems – ICMaS
Published by Editura Academiei Române, ISSN 1842-3183
Volume No. 3, 2008
University POLITEHNICA of Bucharest, Machine and Manufacturing Systems Department
Bucharest, Romania, 13-14 November, 2008
pp. 411-414
CREATIVITY IN KNOWLEDGE BASED ORGANIZATIONS
Gina-Maria MORARU
Abstract: The paper draws management specialists’ attention to the present-day approach to creativity in an organization, inadequate to its role. Ensuing a scientific research, the paper explains the importance of the organizational creativity in the knowledge based firms. In the first part of this paper there is highlighted an original scheme used to formulate and capitalize individual creativity, group creativity and organizational creativity within an organization. Then, the key features of a modern organization are outlined, one of them being creativity. Finally, the paper presents a number of interesting concepts regarding the importance of human creativity and innovation for a firm.
Key words: creativity, organization, group, knowledge, performance, sustainability, learning, relating.
Author:
Gina-Maria Moraru, Lecturer, "Lucian Blaga" University of Sibiu, Economic Engineering Department, Creativity in Knowledge Based Organizations,
E-mail: ginamro@yahoo.com
Electronic mail: orgcom@icmas.eu / General Information: http://www.edition2009.icmas.eu/