PERCEIVED COMPETITIVE POSITION AS CLASSIFICATION CRITERION OF WORLDWIDE MANUFACTURING COMPANIES

 

Artur Swierczek

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Abstract: The manufacturing strategy is often an element of crucial importance for producers operating in the market. To make sure that a strategy matches the external environment, a company should identify its competitive priorities. The literature presents many examples of factors which should be considered when comparing a company’s performance with major competitors.

The aim of the paper is to classify the analyzed sample of companies with regard to factors concerning perceived competitive position towards market rivals. To obtain this goal a necessary multivariate statistical analysis were employed. In the result of sample classification two clusters were formed and interpreted. The interpretation of the results enabled to indicate major characteristics of the groups and to explain which factors differentiate significantly and which are similar in two clusters of companies. The basis of the description are factors and variables which contributed in the classification process.  

 

Key words: manufacturing companies, competitive goals, classification methods.